INTRUST Bank Arena and Wichita Brewing Company Introduce Showstopper Ale
In celebration of INTRUST Bank Arena’s 10th Anniversary, Wichita Brewing Company and INTRUST Bank Arena have teamed up to create Showstopper Ale, the new official beer of INTRUST Bank Arena.
Brewed to have the approachability and drinkability of a flavorful English-Style Pub Ale, Showstopper Ale is 5% ABV and will pair well with whatever taste fans have in music. Showstopper Ale first debuted on draft at the Guns N’ Roses concert, the first show in the Arena’s 10th Anniversary Concert Series, and in both Wichita Brewing Company Brew Pubs on Oct. 7. Since then, the craft brew has been available on tap at arena concession stands during all INTRUST Bank Arena events. Beginning this week, Showstopper Ale is now available in cans at the Brew Pubs and select liquor stores, while also being available to guests in premium seating areas at INTRUST Bank Arena.
“When our team first started looking at creative ways to celebrate the Arena’s Ten Year Anniversary, the idea to partner with a local brewery to create an arena beer was an idea that was instantly a favorite among our staff,” commented Christine Pileckas, Director of Booking & Marketing at INTRUST Bank Arena. “Working with Wichita Brewing Company on this project has been an absolute blast – from initial discussions on the type of beer we wanted to brew, to conceptualizing the Showstopper Ale logo and design of the labels for the cans, to learning the process of brewing beer from beginning to end. Kyle and the entire crew at Wichita Brewing Company are truly connoisseurs of their trade and we couldn’t be more proud to have partnered with such a top-notch organization on this project.”
The decision on what style of beer to brew was a collaborative effort between the arena and Wichita Brewing Company. Both parties were committed to creating a unique brew that would complement Wichita Brewing Company’s lineup of craft beers while also providing fans attending INTRUST Bank Arena events with a flavorful and easy-drinking local craft beer option.
“When INTRUST Bank Arena approached us about the idea to create a beer to celebrate their tenth anniversary, our team was really excited about the challenge to create a beer that would not only be a great addition to our existing WBC beers, but also be versatile enough to appeal to the wide variety of fans the arena attracts for its events,” said Kyle Banick, Operations Manager at Wichita Brewing Company. “Partnering with INTRUST Bank Arena on this special anniversary ale was a great opportunity for us and after months of collaborating, the finished product is a great-tasting craft beer that our team is really proud of!”