INTRUST Bank Arena Maintains Top Social Media Ranking in 2017
The SMG-managed INTRUST Bank Arena continues to lead US venues on social media and is currently ranked #1 in the US and #4 in the world among mid-size venues in the most recent edition of the Venues Today Social Media Power 100 Chart, released in their November issue. The chart ranks venues' social media reach using a number of publicly available data points among Facebook, Twitter and Instagram.
“Our marketing team has done a tremendous job of keeping social media a top priority and in turn becoming leaders in content innovation and fan engagement,” said SMG Director of Sales & Marketing, Christine Pileckas. “Just this month, we announced the return of our extremely popular 12 Days of Entertainment promotion, hosted through our Facebook page, and are very excited to give away 12 days’ worth of unique prizes and experiences to our loyal fans.”
Venues Today prequalifies more than 400 venues for consideration and weights scores for venue size and market size. This chart uses a weighted ranking curve so readers can quickly compare engagement within their own size category. INTRUST Bank Arena falls in the 10,001 to 15,000 capacity category and ranked 4th within the category. Leading the rankings in this category is The SSE Hydro in Glasgow, Scotland.