INTRUST Bank Arena Continues to Lead US Venues on Social Media
(Wichita, Kan.) – The SMG-managed INTRUST Bank Arena continues to lead US venues on social media and is currently ranked #1 in the US and #4 in the world among mid-size venues in the most recent edition of the Venues Today Social Media Power 100 Chart, released in their February issue. The chart ranks venues' social media reach using a number of publicly available data points among Facebook, Twitter and Instagram.
“Our team continues to innovate on our social media platforms to find ways to engage our fans and provide unique content,” said SMG Director of Sales & Marketing, Christine Pileckas. “Although it’s not one of the platforms taken into account in these rankings, our experimentation with Snapchat is starting to pay off, as each of our posts is now receiving more than 500 views.”
Venues Today prequalifies more than 400 venues for consideration and weights scores for venue size and market size. This chart uses a weighted ranking curve so readers can quickly compare engagement within their own size category. INTRUST Bank Arena falls in the 10,001 to 15,000 capacity category and ranked 4th within the category. Leading the rankings in this category is MTS Centre in Winnipeg, Manitoba.